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Systematic scope

The KESSEL violet colour takes centre stage on our covers – whether as a background or accent colour, you can decide yourself. In addition, our cover system offers you additional creative freedom for the design of standalone cover pages.

Best Practice

White area with a staged product image

Violet base with the focus on a product image

Violet base area with the focus on an illustration

Photo of people with a white primary base area

Product detail with a white primary base area

Photo of people merged with a violet base area

White base area with an image of the product details

Violet base area in an interplay with photography

Violet coloured photo and silver as a finish

Violet base area with the inclusion of product details

Violet base area with a typographic title

Photo of people merged with a violet base area

Dont’s

Wrong position product stamp. Image not used over the whole area

Wrong font colour - wrong shadow effect

Wrong base colour

Standard elements in the wrong position

4 steps to produce an attractive cover

Decision 1

Colour effect

Decide on a fundamental base:

1. Violet base colour
2. White base colour
3. Photography on white
4. Photography on violet

Please also refer to:

Colors
Photography
Product image
Decision 1 Colour effect

Decide on a fundamental base:

1. Violet base colour
2. White base colour
3. Photography on white
4. Photography on violet

Please also refer to:

Colors
Photography
Product image
Decision 2

Title

The title of the brochure can be freely positioned and is selected in combination with possible image material to suit its purpose.

1. Example: left-aligned
2. Example: left-aligned and subtle
3. Example: centred and eye-catching, offset from one another
4. Example: large and eye-catching

Please also refer to:

Typography
Decision 2 Title

The title of the brochure can be freely positioned and is selected in combination with possible image material to suit its purpose.

1. Example: left-aligned
2. Example: left-aligned and subtle
3. Example: centred and eye-catching, offset from one another
4. Example: large and eye-catching

Please also refer to:

Typography
Decision 3

Additional information

Decide on whether “Made in Germany” and/or “www.kessel.de” are to be positioned.

1. Positioning in the margin
2. Both elements
3. Only “www.kessel.de”
4. Claim „Leading in drainage.“
5. No additional information

Decision 3 Additional information

Decide on whether “Made in Germany” and/or “www.kessel.de” are to be positioned.

1. Positioning in the margin
2. Both elements
3. Only “www.kessel.de”
4. Claim „Leading in drainage.“
5. No additional information

Decision 4

Product stamp

The product stamp is used if you produce a product brochure that is to be positioned on a display next to other brochures.

1. Positioning in the top left margin
2. View
3. Examples of flexible length

Decision 4 Product stamp

The product stamp is used if you produce a product brochure that is to be positioned on a display next to other brochures.

1. Positioning in the top left margin
2. View
3. Examples of flexible length

Notes on the back page

Note 1

Standard elements

The following applies for all back pages:

1. Background colour matches the base colour of the cover
2. Sender address in the bottom left-hand corner (spelling: “KESSEL” in capitals, country name/address normal)
3. Brochure number in the bottom right-hand corner

Note 1 Standard elements

The following applies for all back pages:

1. Background colour matches the base colour of the cover
2. Sender address in the bottom left-hand corner (spelling: “KESSEL” in capitals, country name/address normal)
3. Brochure number in the bottom right-hand corner

Note 2

Contact addresses

In as far as is meaningful for the respective publication, additional contact addresses including phone number and email can be printed in the top area of the back page. The address given at the bottom is not repeated.

Note 2 Contact addresses

In as far as is meaningful for the respective publication, additional contact addresses including phone number and email can be printed in the top area of the back page. The address given at the bottom is not repeated.

Note 3

Teasers

A teaser can be placed in the top right-hand corner as a further optional element to refer to more detailed information or similar.

Design elements
Note 3 Teasers

A teaser can be placed in the top right-hand corner as a further optional element to refer to more detailed information or similar.

Design elements

Template files

The following template files can be used as a basis for new brochure covers. Covers for brochures on products or product groups, which are often positioned next to each other on a display or grouped together to give to the customer, use this standard.

Brochures on individual topics or for special occasions can deviate from the standard having taken the basics of the KESSEL brand and the above-mentioned decisions into account.

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