We show our colours
Our bold colour range emphasises that we are different from the others. It is an important design tool that we use to ensure that we are easily recognised and stand out from the competition. We simply show our colours – and are therefore committed to our values.
Primary colours
The colour violet is our strongest design element. As a standalone feature it ensures a high recognition value. The colour has a strong presence in all media and is always used in combination with white.
KESSEL Violet
CMYK: 80/100/0/0
RGB: 87/35/129
Web: #572381
Pantone: 268
HKS: 36
RAL: 310 30 40 (Design System D2)
Plotter foil: ImagePerfekt 5779 Violett Gloss
White
CMYK: 0/0/0/0
RGB: 255/255/255
Web: #FFFFFF
Pantone:
RAL: 9003 signal white
Secondary colours
The secondary colours are used for information; they are used for functional graphics and icons. They are used subtly here so as not to detract from the basic colour world of the KESSEL brand. They must not be used for decorative purposes and/or over extensive areas.
Functional graphicsBlue
CMYK: 100/0/5/0
RGB: 0/158/220
Web: #009EDC
Green
CMYK: 60/0/100/0
RGB: 118/184/42
Web: #76B82A
Red
CMYK: 0/100/100/0
RGB: 227/6/19
Web: #E30613
Yellow
CMYK: 0/20/100/0
RGB: 253/200/0
Web: #FDC800
Turquoise
CMYK: 90/30/40/10
RGB: 0/123/138
Web: #007B8A
Brown
CMYK: 60/60/50/0
RGB: 127/108/116
Web: #7F6C74
Grey colours
The grey colours are only used for illustrative applications, such as infographics or functional graphics. The grey background can also be used as a panel element to structure layouts. The grey colours must not be used for lettering or other design elements, such as lines or tables.
Functional graphicsGrey graphic 1
CMYK: 0/0/0/60
RGB: 102/102/102
Web: #666666
Grey graphic 2
CMYK: 0/0/0/40
RGB: 153/153/153
Web: #999999
Grey graphic 3
CMYK: 0/0/0/20
RGB: 204/204/204
Web: #CCCCCC
Grey background
CMYK: 0/0/0/10
RGB: 229/229/229
Web: #E5E5E5
