Our guiding principle
Quality, innovation, safety & service: our brand values make us unmistakeable. This is why we also transfer them to the digital space.
We are not talkers. We are doers. We have proven this time and time again – with innovative solutions that set standards. Our maxim, “Leading in drainage”, applies not only to our products but also to our unique range of services. Each of our digital touchpoints should be understood as a service (product) that reflects our brand values: quality, innovation, service and safety.
User Interface Design hereby refers to the graphical user interface. It is part of the UX design. UX stands for User Experience. The following sections explain just how we translate our brand values specifically in digital space:
Quality
Digital applications are characterised by a high usability and a uniform design. High-quality and useful content quickly gets users to where they want to be.
Our ambition: quality in content and design
Innovation
We use modern, state-of-the-art solutions and attractively edited multimedia content (video, animations etc.) to convey information. Helpful tools such as SmartSelect ensure a positive user experience.
Our incentive: innovative information transfer
Safety
We give users a good feeling: digital applications are characterised by straightforward and uniform communication. Understandable content structures and clear information hierarchies are the standard.
Our focus: safety through clarity, intelligibility and intuitive operation
Service
The focus is always on people and their needs. Which is why user scenarios are already taken into account in the design phase of new digital applications. We offer specific opportunities for interaction or contact with each application.
Our approach: service through interaction
