Melodious and substantial
Background music, sound effects and narrator’s texts in KESSEL videos should be more than simple trimmings, but should be used purposefully – and only – if this brings added value for viewers. Clear rules apply here.
Narrator
Service videos:
All assembly and function videos in the same language have the same narrator.
Promotion videos:
Narrators in image videos are optional. The narrator can be chosen at random.
Background music
Background music can be used as an option.
Sound effects (SFX)
Sound effects can be used as an option.
