Water is our element.
Water is an omnipresent basis of life - essential and challenging at the same time. We master the element of water in buildings in all dimensions. We capture this confident self-image in a nutshell with just two words in our claim: mastering water.
Our claim
With mastering water, we are setting a clear signal both internally and externally. More relevance, more ambition, more emotion, more independence: On this path, together we are leading KESSEL into the future. Our communication is therefore becoming more concise: In terms of content, it is always about the expert handling of water - regardless of the medium or the communication channel. On a formal level, we are proving our leadership claim as a master of water with a brand identity of excellent quality.
Claim
We respect water as an element in all its facets. Only on this basis can we also master it. Based on this thinking, we develop outstanding products: excellent drainage solutions that people and nature can rely on. This is the inner drive that makes us unique. We express this attitude aloud with our claim: mastering water.
How the claim is used
mastering water is our claim, which is used internationally in all markets. With this uniform formulation, we dispense with various language adaptations. The typographical character is unique and concise. Thanks to the two colour variants white and KESSEL violet, readability is always ensured in coloured areas as well as in images or videos. The claim is never placed directly on the logo and corresponds to the width of the KESSEL word mark in the usual formats.
Examples of use
Curious to find out more?
We explain what mastering water means for our daily work and our products on the KESSEL website. We have clearly summarised all the important background information on our self-image there.
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