The one moment
Fractions of a second decide whether our advertisements fulfil their purpose or fail. We therefore value exciting motifs and short, concise texts designed to grab the attention of our target group.
Best Practice
Dont’s
4 steps towards an effective advertisement
KESSEL does not place small-format advertisements.
1. Example layout for print media advertisements
2. Example layout for online advertisements
Develop a meaningful campaign motif and decide which of the base colours it should be presented on:
1. Violet base colour
2. White base colour
3. Example of violet
4. Example of white
An advertisement should always include a Call to Action for more detailed information, an event or similar.
Left: Example for the website
Right: Example for a trade fair teaser
Decide whether “Made in Germany”, claim and/or “www.kessel.de” are to be positioned.
1. Positioning in the margin
2. Both elements
3. Only “www.kessel.de”
4. “www.kessel.de” subdomain
5. Claim “Leading in drainage”