The right frame
We attach importance to certain basic technical and design elements to help our viewers find their way around our channels and videos. These ensure continuity and a clear assignment of our videos.
Technical data
| Aspect ratio | 16:9 | ||
| Resolution | 4K/UHD (3.840 x 2.160 Pixel) | ||
| Video compression | H.264/MPEG-4 AVC | ||
| Frame rate | 25fps | ||
| Rendering | Variable Bitrate von 35 – 45 Mbit | ||
| Audiokompression | 320 kBit/s |
Categorisation videos
A basic differentiation is made between service videos, promotion videos and learning videos. There can in turn be divided further as described below.
KESSEL AG YouTube channelService videos
| How it works | Products and their functions are described in detail. | ||
| Installation video | The assembly/installation of a product is explained step-by-step. | ||
| Maintenance video | The correct maintenance of a product is explained. |
Promotion videos
| Image video | The company or a product is portrayed in a promotional way. | ||
| Property report | KESSEL reference projects are presented. | ||
| Other | Other content formats, which are also used for commercial purposes. |
Learning videos
| Video podcast | Digital CPD/CVD and training offers such as “Drainage meeting point”. | ||
| Webinar | Further moderated, digital CPD/CVD offers. |
Video thumbnails
There is a template for the design of the preview image for each of the video formats. The rule is: Less is more – an interesting graphic motif, a precise text. The attractive video preview awakens interest, however, the uniform look also ensures a coherent overall effect of multiple thumbnails next to each other – whether on the website or on the YouTube channel.
YouTube video description
The better the description of a YouTube video is, the more likely it will be found and will be well-received. A snappy title and informative description are therefore compulsory. Further links, a call to action and linking to social media are an additional useful service for YouTube users – as is the creation of chapters for longer videos.
