The KESSEL Flow
With the new KESSEL Flow, we are setting a distinctive sign: Dynamic and always moving, we strengthen the public image of our brand and create space for new products.
Unmistakeable eyecatcher
The KESSEL Flow can be used as a support element for promotionally effective motifs such as the cover of a brochure, a hero image or social mediacampaigns.
It is an additional design element, which unfolds its vivid effect in combination with photography, product picture or illustration. Unlike the KESSEL photo filter, which is used on every motif without exception, the KESSEL Flow is an optional element, it can be used but is not mandatory.
A template including instructions on flexible editing is in the download area.
The KESSEL Flow in photos
The KESSEL Flow can be used to emphasise picture details or visual messages and to direct the eye of the onlooker. The flexible design element is adjusted to the image motif accordingly and is used to generate excitement and dynamism.
Don'ts
The KESSEL Flow in product pictures
The KESSEL Flow is used in conjunction with product pictures for main motifs such as sliders, brochure covers or similar. The dynamic interaction of staged product picture, shadows and Flow element generates promotionally effective image motifs.
Attention: Product pictures may not be superimposed by the Flow element in this application. To obtain an optimum image motif, the hiding power of the Flow element must vary and be adjusted according to the motif.
Don'ts
Standard: the master file
If necessary, new graphic variants of the KESSEL Flow can be created. A master file is available for this in the download area.
The examples in the master file form the basis for new representations. Where possible, the design should avoid extreme path overlaps and nonuniform spaces in between.
Micro Flow
As an interactive brand element, the Micro Flow makes the KESSEL brand noticeable at digital touchpoints. The Micro Flow is used in direct interaction with the user (e.g. in the chatbot). Through animation, the Micro Flow provides interactive feedback in digital applications (e.g. as a preloader or spinner). The Micro Flow consists of at least one and a maximum of nine elements.
