Photos as living values
Authentic photography brings our brand to life. This is where we show our human side. Uniform imagery and colours for photos help us to reinforce the originality of the KESSEL brand.
People
Photography authentically represents the people who make the company what it is. At the same time, high-quality imagery illustrates the quality that the company lives and breathes.
The KESSEL brand is illustrated with professional and in-house photos. The use of stock material must be avoided. The KESSEL photo filter stylistically adapts the images used and gives them individuality and recognition value vis-à-vis the competition.
The following tips help when taking new photos:
References
Cover images for references are usually third-party material of mixed quality. Despite this, the KESSEL photo filter helps to achieve a uniform effect.
Live images
Live images are often available in different qualities. Despite this, the KESSEL photo filter helps to achieve a uniform effect.
KESSEL photo filter
The KESSEL photo filter is generally used on every photo and ensures that the imagery remains consistent.
The filter is used as a layer effect on the base material in Photoshop. An intensity between 60 and 90% is set here depending on the aesthetic effect.
In addition, violet brush effects can be created manually to make the image more dramatic. However, the effect must never be placed too far in the foreground.
