Perfection down to the last detail
We convey a sense of high quality even in the smallest detail with our uniform typeface. The Opinion Pro font family is used on all typographic levels as the only corporate typeface.
Headings
Headings are generally set in Semibold font and subheadings in Regular font. The font colour is always violet or white.
Headings and subheadings can be freely positioned – in an exciting relationship to one another – for eye-catching applications, such as on covers or displays.
Continuous text and lead text
Continuous text is set in Regular font style and is always black. A lead text in violete can be placed before the continuous text.
Text formatting
Font sizes and line spacing can generally be freely selected, but should always be easy to read and suitable for the respective medium. Different font sizes on one page are used sensibly and are in sharp contrast to each other.
Product names
Product names are always set in italic font so that they stand out.
Supporting elements
Tables
Tables are created according to their intended use and have different numbers and sizes of columns and rows. It is important to have a clear separation between the list and content as well as the subdivisions in complex tables. Two line thicknesses are used in order to achieve this: 1 pt and 0.5 pt.
Two font styles are also used:
Print: Extra Condensed Regular und Bold
Website: Regular und Semibold
Product names are italicised in these cases as well.
Substitute font
Arial is used as a substitute if the Opinion Pro font is not available. This applies in particular to letter and Powerpoint templates that should be able to be used on all PCs in the company.
Marketing publications must only be produced in the Opinion Pro font.
Acquiring a font licence
External service providers (printing companies, agencies etc.) that create templates/ documents (publications, business cards etc.) for KESSEL AG must acquire the corporate typeface of KESSEL AG at MyFonts. Service providers can acquire the font licence under the following link.
Opinion Pro at Myfonts
