In the spotlight
The main reason for our temporary Point-of-Sale measures is in the name: sales! And since quality speaks for itself, we focus on our products for these – with real hands-on exhibits wherever possible.
Best Practice
Useful tips
The basic design is oriented towards the campaign motif. If the motif does not have a strong product reference, there will be more emphasis on the product incl. name in comparison with the remaining campaign.
Refer also to:
If the opportunity arises, a real (part) product can be presented and even demonstrated in use.
If a real product cannot be processed (for cost/space reasons etc.), a rendering that demonstrates as many functions as possible should be used.
The text elements clearly emphasise the product’s main advantages.