Scope for good ideas

Welcome to the KESSEL brand portal! We look forward to your creative support and will be happy to help you to develop new and exciting ideas for our brand. Our claim: We master water – and convey it expertly both internally and externally.

Introduction

Brand

Get to know us and our brand values.

Contact

Service

Creative questions, factual answers.

Principles

Basics

Implementation

Guides

Last changes

Layout principle

New guide to design principles

01.07.2025

Updates: Basics & Guides

Including colour, photography, print and advertising media

01.07.2025

mastering water

New claim “mastering water”

17.03.2025

Functional graphics

Chapter “Schematic diagrams”

13.03.2023

Terminology and spelling

New chapter “Terminology and spelling”

Introduction

The brand KESSEL

We are no talkers. We are doers. Get to know us and our brand values.

More info

Principles

The basics

From the logo, colour and typography to the illustrations: the basic design elements at a glance.

More info

Implementation

Guide: Print

You want to design a print medium for KESSEL? You can get started right away with our guide.

More info

Implementation

Guide: Advertising media

When designing KESSEL advertising media the main objective is to bring individual brand messages specifically to the attention of our target groups.

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Implementation

Guide: Space

Our space guide will provide you with all kinds of help related to object-based communication with KESSEL.

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Implementation

Guide: Moving image

KESSEL videos should illustrate our values just as much as showing how to use our products correctly.

More info