Systematic scope
The KESSEL violet colour takes centre stage on our covers – whether as a background or accent colour, you can decide yourself. In addition, our cover system offers you additional creative freedom for the design of standalone cover pages.
Best Practice
4 steps to produce an attractive cover
Colour effect
Decide on a fundamental base:
1. Violet base colour
2. White base colour
3. Photography on white
4. Photography on violet
Title
The title of the brochure can be freely positioned and is selected in combination with possible image material to suit its purpose.
1. Example: left-aligned
2. Example: left-aligned and subtle
3. Example: centred and eye-catching, offset from one another
4. Example: large and eye-catching
Additional information
Decide on whether “Made in Germany” and/or “www.kessel.de” are to be positioned.
1. Positioning in the margin
2. Both elements
3. Only “www.kessel.de”
4. Claim „Leading in drainage.“
5. No additional information
Product stamp
The product stamp is used if you produce a product brochure that is to be positioned on a display next to other brochures.
1. Positioning in the top left margin
2. View
3. Examples of flexible length
Notes on the back page
Standard elements
The following applies for all back pages:
1. Background colour matches the base colour of the cover
2. Sender address in the bottom left-hand corner (spelling: “KESSEL” in capitals, country name/address normal)
3. Brochure number in the bottom right-hand corner
Contact addresses
In as far as is meaningful for the respective publication, additional contact addresses including phone number and email can be printed in the top area of the back page. The address given at the bottom is not repeated.
Teasers
A teaser can be placed in the top right-hand corner as a further optional element to refer to more detailed information or similar.
Template files
The following template files can be used as a basis for new brochure covers. Covers for brochures on products or product groups, which are often positioned next to each other on a display or grouped together to give to the customer, use this standard.
Brochures on individual topics or for special occasions can deviate from the standard having taken the basics of the KESSEL brand and the above-mentioned decisions into account.