The right frame
We attach importance to certain basic technical and design elements to help our viewers find their way around our channels and videos. These ensure continuity and a clear assignment of our videos.
Technical data
Categorisation videos
A basic differentiation is made between service videos, promotion videos and learning videos. There can in turn be divided further as described below.
Service videos
Promotion videos
Learning videos
Video thumbnails
There is a template for the design of the preview image for each of the video formats. The rule is: Less is more – an interesting graphic motif, a precise text. The attractive video preview awakens interest, however, the uniform look also ensures a coherent overall effect of multiple thumbnails next to each other – whether on the website or on the YouTube channel.
YouTube video description
The better the description of a YouTube video is, the more likely it will be found and will be well-received. A snappy title and informative description are therefore compulsory. Further links, a call to action and linking to social media are an additional useful service for YouTube users – as is the creation of chapters for longer videos.