The one moment
Fractions of a second decide whether our advertisements fulfil their purpose or fail. We therefore value exciting motifs and short, concise texts designed to grab the attention of our target group.
Best Practice
4 steps towards an effective advertisement
Format
KESSEL does not place small-format advertisements.
1. Example layout for print media advertisements
2. Example layout for online advertisements
Campaign motif and base colour
Develop a meaningful campaign motif and decide which of the base colours it should be presented on:
1. Violet base colour
2. White base colour
3. Example of violet
4. Example of white
Call to Action
An advertisement should always include a Call to Action for more detailed information, an event or similar.
Left: Example for the website
Right: Example for a trade fair teaser
Additional information
Decide whether “Made in Germany”, claim and/or “www.kessel.de” are to be positioned.
1. Positioning in the margin
2. Both elements
3. Only “www.kessel.de”
4. “www.kessel.de” subdomain
5. Claim “Leading in drainage”